Hi again!

Welcome to my Digital Home.

I’m a NYC-based UX designer with nearly a decade of experience in architecture. From sprawling campuses to sustainable floating homes, I have tackled it all. My journey into UX design stems from a deep curiosity for human behavior, which I combine with my multicultural insights to create intuitive, human-centered experiences that are not only beautiful but drive results. 

I enjoy roles where I can take full ownership of the product or feature lifecycle, whether working independently or as part of a diverse team. I’m most productive when faced with a challenge, which I approach through design thinking methodologies to develop effective solutions.

29

7

professional projects

cities lived in

5

10

languages known

years of expertise in design

My Design Principles

Adaptability & Empathy

My experience living and working across 3 continents has instilled in me a love for new challenges and a deep understanding of diverse user personas.

Deep Research

I'm a detail-oriented researcher, diving deep into user needs, business goals, and market data to inform strategic design decisions.

Iterative Patience

Architectural projects honed my patience for the iterative design process, a skill essential for UX where solutions are constantly refined.

User-Centered Focus

As an architect turned UX designer, I prioritize user-friendly functionality, ensuring designs serve the people who use them.

Problem Definition

I excel at identifying and defining core challenges, leading to efficient and focused problem-solving.

Continuous Learning

My curiosity and love for learning leads me to stay up-to-date on UX trends and technologies.

When I am not designing you can find me traveling, hiking, playing board games, silly dancing with my son, watching shows, solving big puzzles and of course sleeping in! I am a travel buff, always on the lookout for new adventures and enjoy sharing travel stories on my blog. I also contribute to my child’s school community by being an active member, keeping everyone connected and organizing various events throughout the year.

Zurich, Summer 2020

Model prep for a residential project

Folgefonna Glacier, Norway

Let’s Connect

Feel free to reach out for collaborations or just a friendly hello!

shahricha86@gmail.com